How PANDORA engaged younger followers to celebrate individuality

دوشنبه 14 آبان 1397
10:13
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The seamless marriage of traditional craftsmanship techniques with modern technology brings to life the unique renditions of Danish design – Pandora Black Friday. One on the world’s most loved jewellery brands, PANDORA had been founded in 1982.

Headquartered in Copenhagen, Denmark, it's a presence in more than 250 countries on six continents, offering the whole jewellery assortment, including earrings, rings, bracelets, bracelets, necklaces and pendants.

Designed by PANDORA’s in-house design team on the headquarters, and made by its workforce of expert craft people in Thailand, the brand places a terrific emphasis on quality, affordability and interest to detail. PANDORA is positioned inside affordable luxury segment of high-quality jewelry. Each piece of PANDORA jewellery will be 100% hand- finished, creating unique, beautiful and versatile-of-the-moment jewellery that allows a modern woman to express the woman's personal style.

Today, PANDORA’s crafting comforts – PANDORA Production Thailand near Bangkok, and the recently opened state-of-the-art LEED gold-certified PANDORA Production Thailand 2 in Lamphun – forms certainly one of Thailand’s largest jewellery manufacturers with a combined total of a lot more than 13, 250 highly skilled employees. PANDORA’s Bangkok-based invention centre, the first of its form in Thailand, continues to develop together jewellery design and manufacturing techniques, setting PANDORA ahead of any competitor on the subject of the future of jewellery making.

PANDORA has just released its latest Spring 2018 plus the PANDORA Shine Collection.

Objective

In Malaysia, there are more than 34 PANDORA retailers across the country, including 19 PANDORA concept stores situated major shopping malls. PANDORA aims to further strengthen its brand’s position as the most sought-after affordable luxury women’s jewellery in Malaysia with all the launch of the PANDORA Shine Group in Spring 2018.

The PANDORA Shine Collection features 18k gold-plated sterling silver. At the heart of PANDORA’s mission should be to inspire women to express their individuality with stories to express to. The high quality, hand-finished modern PANDORA jewelry products celebrate moments and unforgettable remembrances, of which PANDORA endeavours to proceed through creating more memorable experiences featuring its audiences in Malaysia.

Strategy

To continue on PANDORA’s spirit of celebrating women’s individuality, pandora jewelry charms sale collaborated with Brandavision, a consultant in digital-out-of-home media (DOOH) for looking malls, to present an exclusive PANDORA Valentine’s Day campaign in partnership with Valentine’s Day this year.

The campaign celebrated the growing season of love by encouraging the public to express their like to their special someone through the posting of LIVE messages with a huge outdoor screen. This public engagement was one of PANDORA’s continuous efforts to have interaction with its audience and to form an intimate connection featuring a community of fans through the effective use of social media platforms, digital and out-of-doors mediums.


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